I’ve worked as a freelance marketer for 10 years, specialising in content and copy.

I went into this freelance life with surprisingly little corporate world marketing experience, but from day one, I inherently knew I wanted to carve out my own way of working.

With the backing of my Business & Marketing Degree, including a dissertation on UGC, I embarked on a largely self-taught journey — collaborating with my sister & fellow marketeer for several years, working with agencies and startups, and supporting on a Google project for a number of years. My experience has been honed with clients big and small, spanning industries from property and recruitment to wellbeing therapists and charities.

Having worked with this variety of businesses and individuals, I was able to understand

A) Who I liked working with

&

B) What was most often missing in their approach to marketing their brand. ‍ ‍

In a fast-paced, visual, content-hungry environment, I recognise just how hard it is for small outfits, especially, to stay aligned with the core of their brand and their message and to not get carried away with the latest trend, offering, or competitor’s focus instead.

The only way you can effectively market your brand is if you’re clear and confident in your messaging and direction, and this is where I acknowledged a disconnect - between businesses wanting to create impactful content and actually having their brand, message, and offering clearly defined.

So, I shaped a way of working with individuals and brands to get it right from the off, or regroup to make moving forward toward growth a little easier.

That offering is what you’ll find here.

So, if you’re a founder itching to get started with your brand and content creation, an entrepreneur with too many ideas spilling out of her brain, or a polished brand looking for some structure and assistance in creating content for your brand, there’s an offering for you here.